Advertisers are faced with many many decisions when it comes to creating effective advertising campaigns. Which elements are most important in driving sales? Should advertisers focus on developing great creative, optimizing reach, or improving targeting? What role does recency and context play in a campaign's success?
In this webinar, Leslie Wood, Chief Research Officer at Nielsen Catalina Solutions, and Dr. Carl Marci, Chief Neuroscientist at Nielsen, share answers to those questions based on an unparalleled industry study of nearly 500 ad campaigns and a decade of experience with linking advertising to in-market sales.